Aptec launches flagship “flyHigher” program for Cisco resellers in the Middle East


Dubai, U.A.E. - April 30, 2015 Value-added distributor Aptec - an Ingram Micro company (NYSE:IM), announced today that Aptec successfully launched its flagship “flyHigher” program for Cisco resellers in the Middle East. The program reiterates Aptec’s commitment to invest in the Cisco business by assisting partners on their journey to sales acceleration.

The flyHigher website (www.ingramflyhigher.com/me), which is a key component of the program, was launched in January 2015 for the UAE and other GCC countries (excluding Saudi Arabia). It serves as a central hub for SMB channel partners to get all the information related to all things Cisco. Resellers can use the flyHigher site to get on-boarded, attend online trainings, view value-added services and get access to inventory on-hand. To further boost the digital touch points of this program, Aptec has launched a dedicated flyHigher Facebook Page (http://fb.com/Aptec.Ingramflyhigher.Cisco.Page) and Twitter handle (@flyHigherME) servicing the Cisco reseller community.

“The flyHigher program is aimed at providing channel partners new to Cisco an easy path to beginning and growing their Cisco business. It’s focus is on simplifying and consolidating all information relevant for a new Cisco reseller to get up and moving quickly. When on-board, flyHigher will offer resellers many acceleration tracks to gain advanced knowledge about Cisco, its products, programs, promotions, certifications and specialization. flyHigher is designed around the steps of the sales cycle as a central landing page for Cisco resellers. The program is aimed at developing and accelerating the resellers’ business profitably over time in close collaboration with Ingram Micro and Cisco," said Martin Meitza, Senior Business Unit Manager at Aptec - an Ingram Micro company.

Cisco has been instrumental in driving this program along with Ingram Micro. “flyHigher is a global program of Ingram Micro that demonstrates the significant value they offer and taking Cisco partners on a journey of growth by providing enablement, marketing and professional services. Aligned to Cisco's Partner Plus program, it allows partners to clearly see the journey they need to take and how Aptec is central to aid their success,” said Asif Paracha, Senior Business Development Manager, Emerging Markets at Cisco.

Leveraging on the successful launch in the Middle East, Aptec is planning on taking the program to other countries in the META region, such as Saudi Arabia and Turkey, in next few months.

About Ingram Micro Inc.

Ingram Micro helps businesses Realize the Promise of Technology™. It delivers a full spectrum of global technology and supply chain services to businesses around the world. Deep expertise in technology solutions, mobility, cloud, and supply chain solutions enables its business partners to operate efficiently and successfully in the markets they serve. Unrivaled agility, deep market insights and the trust and dependability that come from decades of proven relationships, set Ingram Micro apart and ahead. More at www.ingrammicro.com.


Copyright © 2021 Ingram Micro META. All Rights Reserved.