Aptec Now Distributing Emerson Network Power Products in Gulf region


Dubai, United Arab Emirates —August 25, 2015 — Ingram Micro Inc. (NYSE: IM) today announced that Aptec, an Ingram Micro company, one of the largest value-added technology distributors in the Middle East, Turkey and Africa, has expanded its product portfolio with a new vendor partner, Emerson Network Power. Since July, Emerson Network Power’s single phase uninterruptible power supplies (UPS), racks and power distribution units are part of Aptec group portfolio. Aptec offers Emerson’s small and medium business (SMB) single phase UPS solutions to its customers and partners as the selected distributor in few Gulf countries: U.A.E, Bahrain, Oman and Qatar. Aptec will focus on promoting and distributing Emerson products through its vast reseller network.

Martin Meitza, senior business unit manager of Aptec, mentions, “Adding Emerson into our portfolio allows us to further enhance the ability of our partners to procure full solutions from one place. As we continue to focus on the SMB space, we will launch UPS up to 10kVA and Rack PDU with attractive sales bundles for cross-vendor Converged Data Center, Networking and SMB tailored solutions.”

“The channel has never been more important to Emerson Network Power and we have been growing our channel business strongly over the past decade. We already have an established relationship with Ingram Micro across Europe and I am delighted to expand Emerson Network Power’s range within Ingram Micro to the Gulf region. It is an important step in the continued implementation of our channel strategy as we align all our distributors to have access to our full solutions portfolio. We see this as being critical to achieving growth objectives. To support this partnership, Ingram Micro is investing into the Emerson business by appointing a dedicated Emerson Network Power business development manager”, Pierre Havenga, Managing Director, Emerson Network Power, Middle East and Africa, explained.

Focus on small and medium business solutions.

  • As a result of this cooperation, Emerson Network Power’s racks, power distribution units and the 0 to 10 kVA range of single phase Liebert® off-line, on-line and line interactive UPS products are available to Aptec partners: 

  • Liebert PSP (650 VA): a complete UPS ensuring constant power to workstations. The battery provides up to 11 minutes autonomy at normal load: this is plenty of time for automatic shut-off of protected equipment in the event of a power outage.

  • Liebert PSA (1000 and 1500 VA): a family of compact UPS characterized by performance and features that assure complete and effective protection of electronic devices and computers in small offices.

  •  Liebert PSI: available in 5 power ratings (750, 1000, 1500, 2200 and 3000 VA) – offers flexibility and energy efficiency for the protection of servers, workstations and network equipment in general.

  • Liebert PSI – XR: available in 4 capacities, this is a compact line interactive UPS system designed especially for IT applications such as network closets and small data centers

  • Liebert GXT4 (from 700 to 10.000 VA): UPS with 0.9 power factor, available in different power ratings to deliver more power to connected loads while optimizing overall energy efficiency.

About Ingram Micro Inc. 

Ingram Micro helps businesses Realize the Promise of Technology™. It delivers a full spectrum of global technology and supply chain services to businesses around the world. Deep expertise in technology solutions, mobility, cloud, and supply chain solutions enables its business partners to operate efficiently and successfully in the markets they serve. Unrivaled agility, deep market insights and the trust and dependability that come from decades of proven relationships, set Ingram Micro apart and ahead. More at www.ingrammicro.com. 

About Emerson Network Power

Emerson Network Power, a business of Emerson (NYSE:EMR), is the world’s leading provider of critical infrastructure technologies and life cycle services for information and communications technology systems. With an expansive portfolio of intelligent, rapidly deployable hardware and software solutions for power, thermal and infrastructure management, Emerson Network Power enables efficient, highly available networks. Learn more at www.EmersonNetworkPower.eu

About Emerson

Emerson (NYSE:EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets around the world. The company is comprised of five business segments: Process Management, Industrial Automation, Network Power, Climate Technologies, and Commercial & Residential Solutions. Sales in fiscal 2014 were $24.5 billion. For more information, visit www.Emerson.eu


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