Aptec, an Ingram Micro Company, introduces IT Solutions to Partners in Kuwait


Dubai, United Arab Emirates, 07th June, 2014 – Aptec, Ingram Micro  Inc. (NYSE: IM), a Fortune 100 company and the world’s largest wholesale technology distributor, announced today that on 03rd June 2014 the company concluded Solutions Forum for reseller partners in Kuwait. Event was held in Sheraton hotel in Kuwait City and saw gathering of more than 100 people from reseller community, representing more than 70 IT reseller companies, mostly senior executives and owners.  

Aptec invited top vendor speakers to present at the event.  Reseller community in Kuwait was excited to hear the latest product and technology updates from Aptec vendor partners: Cisco, NetApp, Microsoft, Veeam, D-Link. The Forum delivered an intense series of well-run, information-rich speeches and discussions, and a lively, business-oriented networking environment between sessions. The agenda for the event was to embrace a focused range of topics relevant to the current evolution of latest technologies in Big Data & Virtualization, Cloud Computing, Networking, Servers & Storage, Enterprise Software, forming Advanced Solutions to help resellers to address requirements of the current IT market. 

Govind Haridas, Business Unit Manager, Solutions & Alliances in Aptec Ingram Micro, said during the event: “From being the leading Enterprise VAD in the market, Aptec Ingram is now focused on cementing its position as the top Solutions VAD in the MEA region. With the traditional distribution models continuing to feel the margin squeeze and the inevitable transition to the cloud underway in parallel, most VAD’s are now concentrating on differentiative value creation. 

Apart from being a one-stop shop for the reseller community they also need to be the extended arms of the vendors in the market. Aptec with its 30+ vendors is now ideally placed on a goldmine of opportunity to address this solutions & services need.” Haridas continued: “Although a plethora of permutations and combinations are possible between various collaborative vendors, we have chosen the Datacenter, Cloud Computing, Big Dat and Unified Communications platforms as the silos of focus. We have the products & services to address this entire spectrum.”

Svetlana Sorokina, Regional Marketing Manager, Aptec Ingram Micro, MEA& Turkey region, added: “We have launched this series of in-country Solutions roadshows with the objective to provide more business opportunities to our reseller partners working with us. Kuwait was the first of the series and we are happy that event was very well accepted by partners. We will have Qatar, Oman and Bahrain events to follow shortly.” 


About Aptec - an Ingram Micro Company

Aptec – an Ingram Micro Company (www.apteconline.com) is the Middle East, Africa, Near East and Turkey’s largest technology Value-Added distributor and a leading technology sales, marketing and logistics company. Established in 1980, Aptec is the oldest distributor in the region. 

As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution.  The company provides a wide range of solutions and services to more than 10,000 resellers and offers thousands of products from leading ICT manufacturers. From its offices and warehouses in 7 countries and with more than 340 specialized staff, Aptec serves over 70 countries in the region. 

Aptec is part of Ingram Micro  Inc. (NYSE: IM), a Fortune 100 company and the world’s largest wholesale technology distributor, from October 2012 when the Middle East Distributor was acquired by the distribution giant. 


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